Hannah Owusu

Web & Digital Marketing Specialist

Creative marketing professional with over  a decade of hands-on experience in digital design, web development, content creation and brand strategy. Skilled in leading multi-channel marketing campaigns and producing high-quality visuals across web, social, photo, and video.

ResumeEmailPortfolio

Experience

Marketing Administrative Assistant

Kaufman Realty & Auctions

Bridgeport, West Virginia
February 2025 — Current
  • Manage advertising for 30+ simultaneous real estate/content auctions withup to $5,000 individual budgets across print, digital, Facebook, and Google.
  • Create compelling ads and videos for real estate listings to drive visibility.
  • Drive major Facebook growth, adding 2.9k followers and boostingengagement (link clicks up 56.9%, interactions up 70.8%) throughoptimized daily content, and a targeted 10-day anniversary campaign.
  • Design printed marketing flyers and send email/SMS via Constant Contact topromote auctions and listings.
  • Support office operations including event/trade show prep.

Digital Web Content Specialist

Gabe's Stores / Gabriel Brothers LLC

Morgantown, West Virginia
October 2023 — January 2025

Creative Multimedia Specialist

DeFelsko Corporation

Ogdensburg, New York
May 2017 — October 2023

Web Assistant / Intern

Clarkson University

Potsdam, New York
April 2016 — May 2017

Customer Service / Technical Support

Fused Solutions

Potsdam, New York
June 2012 — October 2015

Skills

Design & Creative Tools

Adobe Photoshop
Graphic Design & Photo Editing
Adobe Illustrator
Vector Graphics, Logos, & Brand Assets
Adobe InDesign
Layout Design for Print & Digital Publications
Adobe Premiere Pro
Video Editing & Post-Production
Adobe After Effects
Motion Graphics & Simple Animations
Adobe Audition
Audio Editing & Sound Cleanup
Adobe Lightroom
Photo Editing & Color Correction
Adobe Express
Quick Design Assets & Social Graphics

Web & UX/UI

HTML / CSS
Custom Styling & Front-End Web Structures
PHP / JavaScript
Light Interactivity & Front-End Enhancements
UI/UX Design
User-Centered Interface & Experience Design
Webflow
Responsive Website Design & CMS Management
WordPress
Website Content Management & Page Building
Shopify
E-Commerce Website Setup & Management
SquareSpace
Website Design & Content Management
GeoTargetly
Website Personalization & Llocation-Based Content Delivery

Marketing & Analytics

Google Analytics (GA4)
Website Traffic Tracking & Performance Insights
Google Tag Manager
Event Tracking & Analytics Implementation
Google Search Console
SEO Performance & Site Health Monitoring
Meta Business Suite
Social Media Scheduling & Performance Tracking
Meta Ads Center
Graphic Design & Photo Editing
SOCi Platform
Multi-Location Social & Review Management
Constant Contact
Email Marketing & Contact Management

Collaborative & Workflow Tools

Monday CRM
Customer Relationship Management & Sales Tracking
ConceptBoard
Visual Collaboration & Design Feedback
Zapier
Workflow Automation & Tool Integration
Trello
Task Tracking & Workflow Organization
Slack
Team Communication & Collaboration
Adobe Photoshop
Graphic Design & Photo Editing
Adobe Illustrator
Vector Graphics, Logos, & Brand Assets
Adobe InDesign
Layout Design for Print & Digital Publications
Adobe Premiere Pro
Video Editing & Post-Production
Adobe After Effects
Motion Graphics & Simple Animations
Adobe Audition
Audio Editing & Sound Cleanup
Adobe Lightroom
Photo Editing & Color Correction
HTML / CSS
Custom Styling & Front-End Web Structures
PHP / JavaScript
Light Interactivity & Front-End Enhancements
UI/UX Design
User-Centered Interface & Experience Design
Webflow
Responsive Website Design & CMS Management
WordPress
Website Content Management & Page Building
Shopify
E-Commerce Website Setup & Management
SquareSpace
Website Design & Content Management
Google Analytics (GA4)
Website Traffic Tracking & Performance Insights
Google Tag Manager
Event Tracking & Analytics Implementation
Google Search Console
SEO Performance & Site Health Monitoring
Meta Business Suite
Social Media Scheduling & Performance Tracking
Meta Ads Center
Graphic Design & Photo Editing
Microsoft Office
Word, Excel, PowerPoint, Outlook, Teams, SharePoint
Monday CRM
Customer Relationship Management & Sales Tracking
Constant Contact
Email Marketing & Contact Management
ConceptBoard
Visual Collaboration & Design Feedback
Zapier
Workflow Automation & Tool Integration
GeoTargetly
Word, Excel, PowerPoint, Outlook
SOCi Platform
Multi-Location Social & Review Management
Trello
Task Tracking & Workflow Organization
Slack
Team Communication & Collaboration
Canva
Quick Design Assets & Social Graphics

Training

Digital Marketing Summit

National Auctioneer Association

February 2026

Improving Your Project Management Skills: The Basics for Success

American Management Association

January 2025

Intro to After Effects

Training Ottawa

June 2018

Education

Clarkson University

B.S. in Communication / Social Documentation

Potsdam, New York
Graduated 2017

Contact

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