Brand Discovery Form

This form helps me understand your business, audience, and visual direction before beginning your logo design.

The Basics

Business NameExactly as it should appearTagline or SloganBrief description of your businessWhat you do + who you serveThis is a...New LogoRefreshFull Rebrand

The Audience

Who is your ideal customer?What should your audience feel when they see your brand?

The Vibes

Pick 3-5 word that describe your brandThis brand is more...

MasculineFeminine

ClassicTrendy

PlayfulSerious

MinimalDetailed

The Visuals

Are there any logos you love?What do you like about them? (Color, font, simplicity, vibe)Links please!Are there any logos you dislike?If so, why?Preferred Style(s)...Wordmark (words only, no illustrations)Icon/symbol (no words)Combination words + iconDo you prefer...Clean & MinimalIllustrativeAbstractBold Typography

The Colors & Fonts

Do you have existing brand colors? If not, what colors do you love?Any colors you hate or want to avoid?Black & White Logo Needed?YesNoAny font styles you're drawn to?SerifSans-serifScriptHandwrittenDo you know the names of specific fonts you like?

The Technicals

Where will this logo be used?Website, social, packaging, signage, print, etc.Do you need...Horizontal + stacked version?Icon or submark? (think the Netflix 'N' versus the entire Netflix logo)Social media profile version?

The Deal-Breakers

Is there anything this logo must include?Is there anything it must NOT include?Are there any competitors you want to clearly stand apart from?Anything you're worried about with this project?What would make you say "Yes, this feels right"?

The Timeline

Launch date...

Thank you! I've got everything I need to get started.

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